Prepared for Lobster Shack Tasmania
The algorithm decides how many of your followers see your next post. Your email list doesn't: it goes straight to people who asked to hear from you, and it's yours to keep. Here are three emails built from your own photos, words and prices. Scroll inside each phone to see the whole email.
Turns a new sign-up into a first visit and a take-home sale, leading with the $27 roll and the live lobster tank.
Captures the biggest seafood-buying week of the year from your cabinet and tank, plus gift card sales that never need a table.
Puts the Shack on every summer itinerary to Bicheno and turns festival day into a full house, with Lobster Lager as extra spend.
I'd set up the welcome email so every new sign-up hears from you straight away, then send these campaigns in the lead-up to Christmas and through the summer season.
I owned my own cafés for close to a decade. Business owner to business owner, I wouldn't put this forward if I didn't think it would be worth it for you.
Reply to my email or write to hello@theserviceedit.com, and we'll find 15 minutes.